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Digital Seller Guide.
Digital Seller Guide is an independent site run by Whop partners. If you start or move a business to Whop through our links, Whop pays us a referral commission; you pay nothing extra. How we make money.

The Whop Partners program

The Whop Partners program pays you for bringing businesses to Whop: up to 30% of Whop's gross profit on every transaction a referred business processes, 1% of any advertising it buys through Whop, and 10% of the fees generated by partners you recruit. Attribution is by a ?a=yourusername link. It is separate from the product affiliate program, where you earn a seller-set commission for bringing buyers to a specific product.

How it pays

ComponentRate
Referred business's transactionsUp to 30% of Whop's gross profit on them (never the business's revenue)
Referred business's ad spend on Whop1%
Second tier: partners you refer10% of the fees they generate
AttributionAny whop.com link with ?a=yourusername
Time limitNone stated in Whop's partner materials at the time of writing

"Whop's gross profit" is roughly its processing fee less its own costs. On a $10,000-a-month business paying 2.7% + $0.30, Whop's fee is a few hundred dollars and the partner share is a fraction of that — meaningful only when the referred business has real volume. Whop shows 4% as its blended take rate in partner materials; treat the maths as an upper bound.

Partner vs affiliate

Partners programAffiliate program
You bringA business that sells on WhopA buyer to one product
Paid byWhop, from its feesThe seller, from the sale
RateUp to 30% of Whop's gross profitSet by seller (Whop defaults to 30% of the sale)
LastsWhile the business transacts30-day window from click
Best forPublishers, agencies, consultantsReviewers, creators, communities

Who it suits

  • Agencies and consultants who set up stores for clients.
  • Publishers writing for people starting online businesses (this site is one).
  • Community owners whose members go on to sell.

Honest expectations

Most referrals never transact. Our own dashboard shows referrals that produced nothing for months. The program pays when a referred business processes volume, so it rewards reaching people who already have a product and customers, not people who signed up to look around.

Join Whop Partners

Apply from the Whop dashboard; your ?a= link works on any whop.com page.

Open WhopFree · no monthly fee · 2.7% + $0.30 per sale

Partner link · free to start · no monthly fee

Frequently asked questions

How much does the Whop partner program pay?

Up to 30% of Whop's gross profit on transactions by businesses you refer, plus 1% of their ad spend and 10% second-tier on partners you recruit.

Is the Whop partner program the same as the affiliate program?

No. Partners earn from Whop's fees on referred businesses; affiliates earn a seller-set commission on sales of a specific product.

How is a partner referral tracked?

Through a ?a=yourusername parameter on any whop.com link, including whop.com/start.

Written by Karel Moreau, editor of Digital Seller Guide. Fees and policies re-checked against the providers' published pricing pages on 20 September 2026. Spotted a change? karel.moreau@digitalsellerguide.com.

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